Online Home Based Business

Wednesday, October 10, 2007

Recurring Income Your Ticket To Intelligent Wealth Creation

Every single human being on this planet has the potential
to be wealthy. Bar none!

That's a pretty bold statement, but it's true. You can
create your own financially independent lifestyle in a
multitude of ways. Today, we'll look at recurring income
as your wealth creation vehicle.

Recurring income is money that flows into your bank
account on a regular basis. Some of the common business
models that take advantage of recurring income include
subscriptions and membership fees.

The most common recurring online plans, pay out on a
monthly basis. Some pay out on an annual or bi-annual
schedule, depending on the payment plan. Many
independently wealthy people have developed their empires
using these business models.

Subscriptions and Membership Fees

Subscriptions and membership fees work in a similar
fashion. The subscriber or member is granted access to a
product or service in exchange for a re! gular recurring
payment.

This business model guarantees the subscriber/member
continued service and guarantees the provider a locked
in, guaranteed income.

But there are pitfalls. If you're thinking about creating
a recurring billing product, you could be in for a wild
ride. The following case study is the real life journey
that I took, while creating The Business Professional
Private Members' Site.

CASE STUDY: The Business Professional Private Membership
Website

President and CEO: Terry Telford
Vice President: Edwin Ryan
Development Start Date: December 15, 2003
Website Launch Date : May, 1, 2004

In the research phase, I decided to keep everything
in-house except for the payment processing. This gave me
greater control over the entire process, but created a
lot more work in the beginning.

The basic modules that needed to snap together and make
the membership area run, were:
1. Membership software to create logins and passwords
2. Affiliate software to track affiliate sales and
commissions

3. Autoresponder

4. Payment Processor

Discovering what software to use was a matter of trial
and error, but I finally ended up choosing:

1. Membership Manager from GroundBreak

2. Ultimate Affiliate Manager to handle the
affiliate and autoresponder functions

3. PayPal / 2CheckOut to process recurring payments

The next step was to have a programmer connect the dots
and make all three programs play nicely together. This
was the step where I realized I'd done everything
backwards.

Instead of finding the software and then the programmer,
I should have found the programmer and let him decide
how to create the system. I was now at a fork in the
road. Do I scrap the software that I already purchased
and start from ground zero, or do I invest in a
programmer to attempt to make all the software play
together.

To ma! ke a long story short, I decided on option two and
paid a programmer a small fortune to attempt the
impossible. In the end, The Business Professional works
90% on autopilot and 10% on manual.

It was a long and costly process, but a fantastic
learning experience. And the adventure was far from over.

Now I had a cool Private Membership site, with a $5,762
price tag. Next, I had to fill it with content. It took
another two months to top up the content and get things
rolling.

Fast forward to today.

CHALLENGE:

Both Edwin and I are spending 80% of our time marketing
The Business Professional and don't have enough time to
build solid content into the member's area.

SOLUTION:

Outsource the marketing to a handful of skilled
entrepreneurs, so we can focus on upgrading the member's
area.

The marketers collect and keep 100% of the membership
fees, and we get a continual stream of n! ew members who
order our products and services. This coope! rative < br>business model builds a stronger, more profitable
business for everyone.

SUMMARY:

Generating a monthly recurring income by building a
membership website is a great concept. In practical terms,
it's a costly way to learn the ropes.

My recommendation to anyone who is considering a
recurring monthly income is, start out promoting an
existing product or service. You'll save a lot of time
and energy and can start generating a profit, your first
month in business.

Without expenses, it's all profit :)


About the authorTerry Telford is a business developer with experience on and offline. Telford's training system for helping other entrepreneurs build and develop their own businesses can befound athttp://www.MonstersOfCash.com Terry Telford is a business developer with experience on and offline. Telford's training system for helping other ! entrepreneurs build and develop their own businesses can befound athttp://www.MonstersOfCash.com
Source: http://www.articlebin.com/view-Recurring_Income_–_Your_Ticket_To_Intelligent_Wealth_Creation-78126.html
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